We have customers that don’t drink beer who come in with their friends so we’re able to offer them a seltzer or a slushie, so it’s just another option for them,” he added. “It’s just something different that we can offer. And then when seltzers took off it just made sense to do it,” Cardenas said. “We’ve seen a lot of different breweries playing with it a little bit over the last couple of years. last year, according to data released in June 2020 by marketing research firm Nielsen.Īnd so many of the breweries that also make hard seltzers have recently spiked it up a notch by buying slushie machines. “It’s catching on real fast, people really love them,” he said.Ĭardenas isn’t surprised to see the rise in slushies, since he thinks it’s a natural progression of the hard seltzer market, which reached yearly sales of $2.7 billion in the U.S. Served on the weekends, the flavor options include mango, pineapple, strawberry, cherry and lemonade. “We take the slushie machine, and we have a stock of the hard seltzer and we add fresh fruit purees to it,” he said. Steven Cardenas, brewmaster at Pacific Plate Brewing Company in Monrovia, which brews beers including coffee and horchata stouts and various other styles such as IPAs and Belgians as well as their own hard seltzer, can now add slushie-maker to his resume with the brewery’s new slushie machine. While Fowler’s brewery has been pouring slushies for years, other local breweries have recently jumped into the summer trend. It’s definitely a hot weather drink,” Fowler said. So if there’s a heatwave in January we’ll do it. “We’ll usually pull them out if it’s hot enough. But they often stay on the menu through October or pop up whenever the weather warms up. Each time we make a hard seltzer we switch up the fruit in it and we try to use all local fruit,” Fowler said.Īt the brewery, the slushies are sold on the weekends during the summer. “We have a bunch of flavors, the one before this one was passion fruit.
Like other breweries who make their own hard seltzers, the slushies at Los Angeles Ale Works vary in fruit flavors depending on what seltzers are on tap and what fruity concoction they come up with for the frozen mix. “Some people were laughing, they thought it was a joke and then we had a line of 40 people and we could hardly keep up,” he said. A year later, they took their slushie machine to a beer festival and got a few curious stares before winning over the beer drinkers.
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